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Home 20160610 MarketingSherpa https://www.marketingsherpa.com 2396 -- Articles Videos Blog Free Resources About -- Education Newsletter Sponsorships Agency -- Articles Videos Blog Free Resources About -- Education Newsletter Sponsorships Agency Practical Case Studies, Research and Training for Marketers MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing. We offer agency services to help you achieve more effective customer-first marketing All our research is published for the benefit of the MarketingSherpa community Our goal is to give marketers the instructions, statistics and inspiration to improve their results View More Content › Latest Resources View More Content › The Call to Action: 5 before-and-after examples of effective CTAs (with the results to prove it) February 22, 2021 Effective Homepages: 3 quick case studies to help you optimize your website’s front door February 18, 2021 Maximizing Perceived Value: 3 quick case studies about leveraging storytelling in marketing February 16, 2021 View More Content › More from MarketingSherpa Reporters View More Content › Ask MarketingSherpa: Homepage value proposition February 10, 2021 — A MarketingSherpa reader asked for advice about communicating a company’s value proposition on a homepage as part of a website redesign project he was working on. He thought the advice was helpful, so we’re sharing it with you today in this blog post. Read On › Marketers Beware: 8 all-too-tempting marketing dangers to avoid February 8, 2021 — Buzzy influencers. Get-rich-quick shortcuts. Tech tools that harness customer data. Will they lead you to a new blue ocean of opportunity or wreck your company along the rocky shoals? To help you learn from your peers’ mistakes, we bring you this article. Read On › Lead Generation Confessions: 17 B2C and B2B marketers in 12 different industries share their lead conversion rates February 3, 2021 — If we just published average lead conversion rates, we would gloss over a lot of important detail. For example, 90 and 10 average out to 50…but what does that really tell you? So instead, we go company by company (often with added context) in this article. Read On › Improve Your Marketing Join our thousands of weekly case study readers. Enter your email below to receive MarketingSherpa news, updates, and promotions: Note: Already a subscriber? Want to add a subscription? Click Here to Manage Subscriptions Newsletters Get the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions. Marketing Agency Get better business results with a skillfully applied customer-first marketing strategy. Learn More Call for Speakers Apply to share your customer-first marketing story onstage at MarketingSherpa Summit 2018 in Las Vegas May 7-10. Apply Now -- Poll -- Social Media Latest Blog Post Marketing 101: What are grids (design)? Read Now Latest Research Free Template to Help You Win Approval for Proposed Projects, Campaigns and Ideas Download Now Latest Interview Mobile Marketing Technology: Insights from Chief Research Officer of G2 Crowd based on 18.6 million data points Watch Now Latest Podcast MarketingSherpa Podcast Episode #5: Ten things you should think about before you do your next website redesign Listen Now Home Your Email Account Customer Service Q&A Search Library Privacy About Us Store Content Directory: 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Questions? Contact Customer Service at customer.service@marketingsherpa.com © 2000-2021 MarketingSherpa LLC, ISSN 1559-5137 Editorial HQ: MarketingSherpa LLC, PO Box 50032, Jacksonville Beach, FL 32240 The views and opinions expressed in the articles of this website are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees. ×...